We’re bombarded every day with all kinds of ads for political leaders and their parties. And rest assured they’ll pull out every trick in the book when it comes to trying to influence how we think. It’s estimated around $10million bucks is coughed up by the big parties each week to try to get their message across on TV, radio, newspapers and the internet.
(reference BTN website)
We have been doing a lot of work recently on persuasive texts and techniques that advertisers use to sell their products and services. If you were running for Prime Minister, how would you persuade the people to vote for you?